Here’s John King’s take on the new sculpture / logo at 1 California. You can see it on the right here. But what else can you see – a tacked-on “50” hanging from 50 California:
Practically, these signs make things easier for newcomers to find their way around the canyons of the Financh, ’cause these generic skyscrapers are really generic.
In another universe, 50 California could have used “FIFTY” instead, and 1 California would have used a giant “1” instead, and life would have carried on pretty much the same…